Branding and naming for Classical Music & Art Festival "Forte!"
Festival "Forte!" is an ambitious student project. The collision of art and music is at its core, and it aims to show how this combination of classical arts can sound modern and be relevant today.
The main idea behind "Forte!" is "from students to students". So my objectives were to create lively and fresh visual support and name for the festival. I decided to step away a little from typical brand elements and focus on things that'll have a more practical use for young people.
Symbol "f" (forte) means "loud", which is one of the two basic dynamic indications in music.
Festival "Forte!" is an ambitious student project. The collision of art and music is at its core, and it aims to show how this combination of classical arts can sound modern and be relevant today.
The main idea behind "Forte!" is "from students to students". So my objectives were to create lively and fresh visual support and name for the festival. I decided to step away a little from typical brand elements and focus on things that'll have a more practical use for young people.
Symbol "f" (forte) means "loud", which is one of the two basic dynamic indications in music.
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ksenia.zhernova@gmail.com
ksenia.zhernova@gmail.com
